key benefits of IoT analytics
Analytics have generally been defined as “the discovery and communication of meaningful patterns and insights in data”. For years, analytics have been empowering the web, mobile applications and social spaces with data-driven decision making. Most websites, mobile applications and social engines have analytics as an integral part of their product and business strategy.
Their primary motive for adopting analytics is real-time, valuable insights for:
- Usage feedback to drive better and more-focused development
- Improvement & optimization of value-added services to spur potentially new monetization avenues
IoT is no different.
Product manufacturers are embracing analytics as the cornerstone of their connected product experience and aftermarket service offering. When applied to the IoT, analytics focus on providing competitive differentiation and strategic insights to IoT product manufacturers and IoT service providers on the usage and behaviour of connected products.
mnubo’s SmartObjects platform is designed to analyze various aspects of IoT data from an ingestion, modeling, storage and analysis perspective. SmartObjects focuses on delivering business outcomes (ROI) that answer key business questions (KPIs) for IoT product manufacturers and IoT service providers.