SAMSUNG – MNUBO PARTNERSHIP HELPS PRODUCT MANUFACTURERS QUICKLY TRANSFORM IoT PRODUCT DATA INTO ACTIONABLE BUSINESS INSIGHTS
Looking at the use and importance of analytics in the web, mobile application and social spaces, it is evident that data-driven decision-making is a crucial factor in determining the competitiveness and relevance of today’s companies. Most websites, mobile applications and social engines – new and existing – have analytics as an integral part of their product and business strategy.
The Internet of Things (IoT) is no different.
More and more connected product manufacturers already embrace analytics as the cornerstone of their connected product experience and associated service delivery. Their primary motivator for adopting analytics is to leverage:
- Real-time usage/performance feedback to drive better and more-focused development
- Insights for improvement and optimization of value-added services to spur new monetization avenues
mnubo is an IoT company, providing a SaaS analytics solution for connected product manufacturers and service providers. mnubo’s SmartObjects solution extracts business value from IoT data by delivering out-of-the-box insights, and advanced artificial intelligence that helps the manufacturer understand product usage, performance, failures, operating conditions and other critical KPIs.
SmartObjects is designed to analyze the various aspects of IoT sensor data (i.e data about, around and from the connected object). With a 360 view on IoT data, SmartObjects offers valuable insights throughout the entire connected product development process (i.e. design, field trials, production and beyond) both from an R&D, product management, operations, marketing and C-level perspective.
The SmartObjects / ARTIK Cloud integration helps bring IoT projects to market quickly and seamlessly. It allows customers to evolve from pure connectivity to connectivity with advanced IoT analytics. Available as a turnkey solution, customers can benefit from a fully managed solution purpose-built for the IoT.
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