2 min readBoost customer experience, reduce operational costs, and optimize spare parts replacement The IoT [...]
The IoT is transforming next-generation operating models where data is at the heart of the customer experience. IoT data can be used to take action across multiple business units.
Product managers, service providers and marketing teams alike can use real-time data in a way that is both meaningful to customers and profitable for the company:
But building a customer-centric product requires more than just connecting a device to the internet.
It’s about collecting data, deriving business insights and using those insights to enhance the product and the overall customer experience.
Often times, IoT projects start and stop with the IT department. If your IoT project is not an organization-led strategy – that collects, aggregates and analyzes data from disparate sources – it will not materialize into measurable business value.
It is still important to know the number of product faults, sales and product returns month over month, but if you cannot understand how all of the characteristics of your connected install base relate to each other, you are not maximizing the potential of your IoT data.
Mnubo’s Market Success dashboard empowers product manufacturers and service providers with pre-packaged applications that provide information on; where products are located, what versions are in the field, how many objects are (not) connected, objects at risk of churn, objects at risk of failure, etc.