Customer Engagement

Understand customer interactions and deliver a seamless experience

Mnubo’s Customer Engagement dashboard groups customers based on their usage behaviour. It combines web and mobile events with events and timeseries from IoT products to produce a holistic view of engagement. Tracking the entire connected product lifecycle, it reports on product usage and performance, helping the sales and marketing teams make targeted upsell recommendations.

Understand customer interactions and deliver a seamless experience projection camera
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Prioritise target market segments

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Identify new features, and improve customer experience and customizability

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Establish a feedback loop between customers and product managers

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Identify which value prop resonated best within each customer profile

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Create new opportunities for other stakeholders outside the direct customers

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Power third party sales/marketing tools using IoT customer and product profiles and scores

Understand at a glance the state of your connected business

Enable data-driven decisions on your connected install base

Measure the user's first experience with the products (onboarding)

Monitor the overall performance and quality of the product

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Measure the steady-state customer engagement with the products

Track the evolution of product updates

Enable usage-based business models and services (e.g. insights-as-as-service)

Track supply usage (e.g. bottles, ink, water, etc.) to optimize inventory management

Build enhanced features, and reduce R&D spend on unused features

Identify unpopular hardware/software versions

Establish if products are used as they were meant to be used

Identify new opportunities in adjacent product or market segments

Resources about

Customer Engagement

Consumer IoT

Data is Key in Delivering a Complete Smart Home Experience: 4 Key Takeaways

Mnubo’s Customer Engagement dashboard groups customers based on their usage behaviour. It combines web and mobile events with events and timeseries from IoT products to produce a holistic view of engagement. Tracking the entire connected product lifecycle, it reports on product usage and performance, helping the sales and marketing teams make targeted upsell recommendations.

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