The definition and analysis of sessions take different forms within various analytics tools, and in [...]
The definition and analysis of sessions take different forms within various analytics tools, and in many cases offer compelling KPIs that help businesses make more meaningful decisions by analyzing changes over time. To start with, let’s briefly review the concept of sessions in regard to web, mobile and IoT analytics:
Within web analytics, sessions are defined from the perspective of website visitors. From the moment they land until they leave a web site – one can interpret the aggregated statistical data about the number of pageviews, clicks, impressions etc.
With respect to mobile analytics, sessions are defined as a single period of user interaction within an app. Sessions then serve as containers of measured activity (e.g. views, errors, app crashes & behavior flows, transactions, etc.).
Within the world of IoT analytics, the concept of sessions is more complex and flexible as it can take very different forms depending on the nature of the connected products, their applications and the desired outcomes. The primary goal would be assess product performance and behavior between various operational and usage states.
Some examples of Sessions Analytics Use Cases across various IoT verticals
IoT Commercial & Industrial Equipment
Industrial equipment manufacturers can use these KPIs to evaluate asset utilization, boost asset efficiency, observe degradation and trends, and upsell new services. Other examples include monitoring product performance between different system modes (or states), comparing manufacturing batch runs etc.
IoT Consumer Products & Smart Home
Using Session Analytics to Drive Business Outcome
The same way that web and mobile session analytics tools are used to ultimately increase traffic and boost conversions, IoT manufacturers and solution providers can use mnubo’s IoT Session Analytics library to achieve powerful business results:
Interested in understanding how IoT analytics and insights libraries such as Session Analytics can help accelerate your connected product strategy? We’d be happy to show you.